วันจันทร์ที่ 10 สิงหาคม พ.ศ. 2552
Rationale
The reason to choose TUI brand is it is one of large tourism in the world and largest in Europe. TUI made me want to know about key success and strong position that I think that it is interesting. Besides, TUI is global brand and easy searching information and then l believe that it made me understand business more than and can apply to my occupation in the future.
Company background
TUI (Touristik Union International) is one of large tourism companies in the world and largest tourism operation in Europe. The company is headquartered in Hanover, Germany and key person is Dr. Michael Frenzel- Chairman, Rainer Feuerhake- Finance, Horst Baier - controlling, Dr. Peter Engelen – Human resources and legal affairs, Peter Long –Tourism. TUI group has a strong market position. it ranks number one among the European travel which sells leisure travel packages and provides other travel services under some 200 brands in more than 20 countries. TUI travel owns about 3,500 retail travel stores across Europe and operates a fleet of more than 150 aircraft.The company provides its customers with holidays from a single source from booking in a travel agency, flights, accommodation in business through the company’own hotels, and customer care provided its own our guides. It conducts its business three segments : tourism, shipping, and other sectors.
History
In the mid-1990s key person decide to reinvent itself as a tourism, shipping, logistics company. It sold off many of its industrial concerns and purchased several major travel and transportation firms named Preussag AG until 2001 rename to TUI Company. Nowadays, it is one of the world’s largest tourist firms with interests across Europe. It own travel agencies, hotel, airlines, cruise ships, retail stores, and container ships.
* 1968 creation of TUI an association of the medium-sized companies
* 1970 air tours international and Trans Europa integrate to TUI.
* 1972 participation to different hotel brand.
*1990 the name of the main tour operator is "TUI Schöne Ferien
*1995 Creation of TUI Nederland and TUI Austria
*1996 Creation of TUI Suisse
*1998 Acquisition of the group Preussag/Hapag-Lloyd and rename to Hapag Touristik Union (HTU)
*2000 HTU was renamed to TUI Group
*2001 TUI Group is now 100% subsidiary of Preussag AG
*2002 Rename of Preussag AG to TUI AG
*2002 reorganisation from a mixed company to tourism company.
*2004 The bank WestLB sell their participation (31,4%) from the TUI AG. New shareholders are Spanish investors
* 2005 TUI sells subsidiary VTG AG to Compagnie Européenne de Wagons.
*2005 The shipping activities are grouped under the Hapag-Lloyd. With the acquisition of CP Ships it becomes the fourth largest worldwide container shipping company.
*2006 TUI AG sells business travel subsidiary TQ3 to BCD Holdings N.V.
*2007 TUI AG tourism division merges with First Choice Holidays PLC to form TUI Travel PLC
* 1968 creation of TUI an association of the medium-sized companies
* 1970 air tours international and Trans Europa integrate to TUI.
* 1972 participation to different hotel brand.
*1990 the name of the main tour operator is "TUI Schöne Ferien
*1995 Creation of TUI Nederland and TUI Austria
*1996 Creation of TUI Suisse
*1998 Acquisition of the group Preussag/Hapag-Lloyd and rename to Hapag Touristik Union (HTU)
*2000 HTU was renamed to TUI Group
*2001 TUI Group is now 100% subsidiary of Preussag AG
*2002 Rename of Preussag AG to TUI AG
*2002 reorganisation from a mixed company to tourism company.
*2004 The bank WestLB sell their participation (31,4%) from the TUI AG. New shareholders are Spanish investors
* 2005 TUI sells subsidiary VTG AG to Compagnie Européenne de Wagons.
*2005 The shipping activities are grouped under the Hapag-Lloyd. With the acquisition of CP Ships it becomes the fourth largest worldwide container shipping company.
*2006 TUI AG sells business travel subsidiary TQ3 to BCD Holdings N.V.
*2007 TUI AG tourism division merges with First Choice Holidays PLC to form TUI Travel PLC
Product line & logo
TUI is one of largest tourism in Europe which sells leisure travel packages and provides other travel services under some 200 brands in more than 20 countries. The product under its brand is
Travel public center
TUI Travel PLC was created in 2007 when the TUI group’s distribution, tour operating airline and incoming activities merged with the UK’s former First Choice Holidays PLC. TUI Travel is one of the world’s largest travel groups, servicing over 30 million customers in 180 countries. Its business in made up of the four sectors Mainstream, Specialist & Emerging Markets, Activity and Online Destination Services.
Hotels &Resorts
TUI Hotels & Resorts manage the TUI Group’s hotel companies and is Europe’s largest holiday hotel provider. It has 285 hotel holdings in 30 countries with over 150,000 beds, mostly in the 4-and 5- star category. Its business portfolio includes RIU, Grecotel, Grupotel, Dorfhotel, ROBINSON, Magic Life , Iberotel brands and others.
Airline
TUI Airline is on organization within the German tourism, shipping, and logistics company TUI AG that links the 7 airlines of the TUI group. It is largest leisure fleet in Europe and the fifth largest European air carrier with 150 aircraft. Besides, it has flights more than 150 destinations worldwide departing from more than 60 airports in 9 European countries.
Cruises
TUI Cruises sector comprises Hapag-Lloyd Kreuzfahrten and TUI Cruises, currently building up operations. Hapag-Lloyd Kreuzfahrten is a leading provider of premium and luxury cruises, while TUI Cruises has focused on the German-speaking premium volume market.
Travel public center
TUI Travel PLC was created in 2007 when the TUI group’s distribution, tour operating airline and incoming activities merged with the UK’s former First Choice Holidays PLC. TUI Travel is one of the world’s largest travel groups, servicing over 30 million customers in 180 countries. Its business in made up of the four sectors Mainstream, Specialist & Emerging Markets, Activity and Online Destination Services.
Hotels &Resorts
TUI Hotels & Resorts manage the TUI Group’s hotel companies and is Europe’s largest holiday hotel provider. It has 285 hotel holdings in 30 countries with over 150,000 beds, mostly in the 4-and 5- star category. Its business portfolio includes RIU, Grecotel, Grupotel, Dorfhotel, ROBINSON, Magic Life , Iberotel brands and others.
Airline
TUI Airline is on organization within the German tourism, shipping, and logistics company TUI AG that links the 7 airlines of the TUI group. It is largest leisure fleet in Europe and the fifth largest European air carrier with 150 aircraft. Besides, it has flights more than 150 destinations worldwide departing from more than 60 airports in 9 European countries.
Cruises
TUI Cruises sector comprises Hapag-Lloyd Kreuzfahrten and TUI Cruises, currently building up operations. Hapag-Lloyd Kreuzfahrten is a leading provider of premium and luxury cruises, while TUI Cruises has focused on the German-speaking premium volume market.
Target group
TUI is one of large in the world and company’s core activities are in the tourism business, focusing mainly on the market of Central, Northern and Western Europe. TUI use umbrella brand and can link to partner or chain companies such as TUI Travel, TUI hotels & resorts, TUI Airline, Cruises and others.
The most of customers in TUI are middle class to high class because expense for trip is low-cots and can travel around the world
The most of customers in TUI are middle class to high class because expense for trip is low-cots and can travel around the world
Brand and logo
In order to bundle the multitude of products and services offered and effectively exploit synergies, an umbrella brand was developed for implementation. The aim of this umbrella brand was to provide customer with a compelling brand promise throughout the entire chain of experience, all the way to their respective destinations.
Base on the developed vision (“world of TUI is the most beautiful time of the year”) and mission (“putting a smile on people’s faces”), a universally understood symbol was created for the new “world of TUI” umbrella brand: a smile.
The multiple color concept and unique typeface created for World of TUI make it possible to experience the new brand values in a distinct and unmistakable way that crosses all linguistic and cultural boundaries. In this way, the new brand guarantees a consistent brand promise for the customer- from the travel agency to the airline, on to the hotel, and back home again.
Positioning & Unique selling point
Strong positions in TUI is high proportion of exclusive and differentiated products and services, sold via a variety of sales channels including the internet, TUI offers its customers flexibility and choice and thus gains strong customer retention. Besides, TUI has other factors of purchasing for customers such as
Image
TUI is one of large tourism in the world and largest in the Europe so, the most of customer confide it because it provide good feel for them.
Servic
The key goal of TUI is satisfaction and loyalty of customers, so it is good service and the most of customers are interests and confide its services.
Price
TUI has a lot of partner and chain companies in worldwide such as airline hotel & resort, cruise and travel plc, so these thing made TUI has low- cost for trips and every one can use its services.
Image
TUI is one of large tourism in the world and largest in the Europe so, the most of customer confide it because it provide good feel for them.
Servic
The key goal of TUI is satisfaction and loyalty of customers, so it is good service and the most of customers are interests and confide its services.
Price
TUI has a lot of partner and chain companies in worldwide such as airline hotel & resort, cruise and travel plc, so these thing made TUI has low- cost for trips and every one can use its services.
Top competitor of TUI
Carlson Wagonlit Travel at Paris, France
Carlson Wagonlit Travel is the 2 business travel firm in the world, behind American Express. The company manages business travel through more than 35 subsidiaries and several joint ventures spanning more than 150 countries and territories around the globe.
Thomas Cook Group plc at Peterborough, United Kingdom
Thomas Cook Group is one of the world’s largest travel services companies. Catering primarily to the European market, the group operates a fleet of almost 100 aircraft (though Thomas Cook Airlines) and maintains a network of more than 3,000 owned or franchised travel offices.
Travelport Limited Parsippany at NJ, United States
Travelport will find you a safe port in the perilous seas of travel services. The company operates in 160 countries, providing services to more than 950 travel suppliers and 60,000 travel agencies. Through Travelport’s network, the agencies can access about 430 airlines, 280 hotel chains, 25 car rental companies, 400 cruise lines and tour operators, and 15 rail networks.
Carlson Wagonlit Travel is the 2 business travel firm in the world, behind American Express. The company manages business travel through more than 35 subsidiaries and several joint ventures spanning more than 150 countries and territories around the globe.
Thomas Cook Group plc at Peterborough, United Kingdom
Thomas Cook Group is one of the world’s largest travel services companies. Catering primarily to the European market, the group operates a fleet of almost 100 aircraft (though Thomas Cook Airlines) and maintains a network of more than 3,000 owned or franchised travel offices.
Travelport Limited Parsippany at NJ, United States
Travelport will find you a safe port in the perilous seas of travel services. The company operates in 160 countries, providing services to more than 950 travel suppliers and 60,000 travel agencies. Through Travelport’s network, the agencies can access about 430 airlines, 280 hotel chains, 25 car rental companies, 400 cruise lines and tour operators, and 15 rail networks.
Key successful factor
TUI is one of largest tourism in Europe and best services.It is high proportion of exclusive and operates in many countries worldwide and services more than 30 million customers. Because it has a lot of company partner and company chain such as airline, hotel & resort, cruises, and travel PLC under TUI brand and can link to them. The main goals of TUI is satisfaction and loyalty of customers so, focusing of TUI is best services, low-cost and travel around the world that has companies chain for sustainability development . It’s different from other company and clear competitors.
Promotion strategy
TUI has companies partner and chain in worldwide that can take care customers everywhere, the expense for trip is low cost because it use package tour. TUI is one of large companies and worldwide link, the most of selling or promotion through the internet because TUI is own travel public centre to provide information to customers, so tui adverting and promotion use the internet to mainstream. Besides, it has other channels such as TV, magazine, billboard and other
website
The websites delivers inspiration to travel, functionalities such as extensive searching and browsing and the presentation of numerous TUI travel catalogues. TUI.com now offers the most important tools for tourists - from first trip desires to precise planning with travel booking of your personal dream trip.
The aim of websites is brand awareness because it provided only information of TUI and explained everything is clearly. Besides, it is easy link to website.
advertisement
The aim of this advertisement is product positioning because it show good service of TUI and highlight it. Besides, they use super star is presenter to appeal customer
Magazine
The aim of TUI magazine is indirect increase sale volume because it made customers interest when they read it and buy tour package in next time.
Public relation
TUI strives to harness the cross-border freedom of movement of tourists, and their emotional power, to support the conservation of dolphins and their marine environment. TUI also endeavors- in partnership with UNEP/ CMS and ACCOBAMS, ASCOBANS, WDCS and UNESCO - to raise awareness and knowledge of children and young people in holiday destinations to protect the dolphins in their coastal waters, so that their own children can also one day enjoy the unique value of seeing dolphins in their natural habitat.
The aim is corporate awareness beacuse it show that TUI assist and develop social.this way made customer good feel with it.
Reflection
To research about TUI that is one of large tourism in the world. It made me have knowledge, can analysis about this brand, and understood about key success that is very good for business. TUI is high proportion of exclusive and differentiated products and services and I believe that this is importance to successful of TUI. So l believes that it can apply to tourism in Thailand because nowadays, the most of tourism is own foreigner such as hotel airline and other, it made money leak out to other counties more than Thailand. So we should use the ways the same as TUI because we will have more income from tourism industry. Moreover, money is not leak out to other countries and it made Thai people and economic are very good.
Reference
- http://www.tui-group.com/en/pressemedien/press_releases/2002/20020806_hotels.html
http://www.yod2007.org/en/Partners/index.html
www.TUI.com- www.youtube.com
วันอังคารที่ 7 กรกฎาคม พ.ศ. 2552
Fifth week
Fifth week’
Today, the first activity is a teacher told the way to make a good blog such as language usage, sense of ownership and told me about the way to make a blog is interesting. These way are very good because it make me can improve my blog besides, she told the way to send e-mail to her for reduce wrong things. After that, a teacher teach about the way to create good blogs and told about components of product strategy in my blog such as branding, position, target market, product line and key successful factors should use my own word from analysis ,brief and not copy. Besides, should told rationale about things that l choose it. Besides, today l receive good tips from my teacher about success in working such as “ hard working never kiss us”, “success is not free” it make me feel good because l think that we are not successful , if you are not diligent. Next, a teacher has funny game for her students. The game is explaining about food but not speak word of name food and make my partner can told correct word. This game is fun and train to use English for speaking.
Today, the first activity is a teacher told the way to make a good blog such as language usage, sense of ownership and told me about the way to make a blog is interesting. These way are very good because it make me can improve my blog besides, she told the way to send e-mail to her for reduce wrong things. After that, a teacher teach about the way to create good blogs and told about components of product strategy in my blog such as branding, position, target market, product line and key successful factors should use my own word from analysis ,brief and not copy. Besides, should told rationale about things that l choose it. Besides, today l receive good tips from my teacher about success in working such as “ hard working never kiss us”, “success is not free” it make me feel good because l think that we are not successful , if you are not diligent. Next, a teacher has funny game for her students. The game is explaining about food but not speak word of name food and make my partner can told correct word. This game is fun and train to use English for speaking.
วันจันทร์ที่ 22 มิถุนายน พ.ศ. 2552
fourth week
Fourth week : Tuesday
The first activity is a teacher teaches about product strategy. She clear explain and made me understand it more than. This activity made me know about component of products that is important to producer and consumer. Example, if you want to produce one product, you must to lean about these components. First should research consumers’ need, produce good image and packaging for appeal to consumers and good service while sailing and after sold. Because these things are important part for appeal to consumers for use it and come back use it in a long time. Beside, she told me that the most of goods not sell only physical but they sell image of products such as Harley Divison not sell only physical but they sell image about good experience for travel. Next, a teacher teaches about products management of Phillip Kotler who is professor of International Marketing. Products management have three levels, first level is create customer value and can tell that what does a consumer want? And can produce positioning of products such as price, quality, image, service, design and style. The important should better is better. Besides, she explained me about what is branding? Branding is promise between seller and consumers. This class made me understand about marketing more than and she told us about blog evaluation. Home work for this class is role play about interviewer and applicants and show next class
Thesday : Today l and classmate show the role play about interviewer and applicants. After that a teacher comment it and told about correct and the wrong things for improve it.
The first activity is a teacher teaches about product strategy. She clear explain and made me understand it more than. This activity made me know about component of products that is important to producer and consumer. Example, if you want to produce one product, you must to lean about these components. First should research consumers’ need, produce good image and packaging for appeal to consumers and good service while sailing and after sold. Because these things are important part for appeal to consumers for use it and come back use it in a long time. Beside, she told me that the most of goods not sell only physical but they sell image of products such as Harley Divison not sell only physical but they sell image about good experience for travel. Next, a teacher teaches about products management of Phillip Kotler who is professor of International Marketing. Products management have three levels, first level is create customer value and can tell that what does a consumer want? And can produce positioning of products such as price, quality, image, service, design and style. The important should better is better. Besides, she explained me about what is branding? Branding is promise between seller and consumers. This class made me understand about marketing more than and she told us about blog evaluation. Home work for this class is role play about interviewer and applicants and show next class
Thesday : Today l and classmate show the role play about interviewer and applicants. After that a teacher comment it and told about correct and the wrong things for improve it.
วันอาทิตย์ที่ 21 มิถุนายน พ.ศ. 2552
third week
Today, the first activity is suggested about blog. A teacher told about good and bad things in my blog and another one. Teacher’s comment make me know and understand about my blog more than and l can improve it. Besides, a teacher told me about the way to make appropriate blog. Next, activity we watch the logo of products that a teacher show and explain it. This activity make me know that the logo is important for products because the logo is sign of products and the logo that clear or consumer can remember it. The product of this logo will good sale such as coca-cola, Pepsi, and other. Next, activity is warm up speaking and brainstorming. And share reasons about choosing product and relationship with Maslow’s hierarchical needs. This activity make me can analysis and know about consumer’s needs. From share reason‘s friends in my group. It show that reason for choose products of consumers are different depend on consumers’ need. Someone choose products from quality, appropriate, price and other and the consumers’ reason when compare or join with Maslow’s hierarchical needs. It shows me that the reason of choosing products can reply many need level. Such as, the consumers buy products from physical, safety, belongings, esteem or self-actualization.
My comment : l love this activity because it make me understand consumers’ need, Maslow’s hierarchical and marketing mix more than.
My comment : l love this activity because it make me understand consumers’ need, Maslow’s hierarchical and marketing mix more than.
วันจันทร์ที่ 15 มิถุนายน พ.ศ. 2552
secound week
Week 2 Tuesday
Today, a teacher start class by explain course syllabus and details about course description, objectives, goals and evaluation. Next, she explains detail about work in this class such as business workshop, journal, marketing blog and oral presentation. Besides, the teacher tells about attendance policy such as a student with five absences, if we absences more than five will automatically fail the course. Next, Don’t copies and paste the information without doing an in-depth analysis but we will use our own words for our project. After that the teacher give us present about homework but the most of student in class not make it. so, she change to test listening and answer questions. The teacher gives students watch VDO about Victoria’s secret bra and answer questions. This activity makes me train listening skill but l can understand in some part. It makes me can know that how my listening skill.
Comment
l think that activity about listening skill should have every class because it makes me and my friends can train and develop listening skill.
Week 2 Thursday
Today, the teacher answers students’ doubt about our blog from her e-mail and suggest good things, good examples and good sources about blog and marketing project. Next, we test reading skill from sheets and discuss with my friends in my group and talk with classmate .This activity make me train reading and speaking skill. The detail in this sheet is the means of business and careers in business. Response of each person is difference. After that, a teacher teaches and explains about terms of business, principle marketing concepts and Maslow’s Hierarchical theory of motivation by lecture.
This lecture makes me understand and know that what is business, who is users and who is businessman. Besides, l can know the way of position in business or products such as price, value, image and other things . These things are importance for success in business because successful in business is loyalty of customers. Next, Maslow’s Hierarchical theory of motivation make me understand human’s need and these things is heart for develop products in business because if you don’t know customs’ need or marketing’s need, you cannot produce product that reply customs’ need.
This class make me understand business more than.
The homework for next class is reading handout 6 pages in M-learning.
Comment. l think that a teacher should have power point about detail of topic when you teach students because students can read after class
Today, a teacher start class by explain course syllabus and details about course description, objectives, goals and evaluation. Next, she explains detail about work in this class such as business workshop, journal, marketing blog and oral presentation. Besides, the teacher tells about attendance policy such as a student with five absences, if we absences more than five will automatically fail the course. Next, Don’t copies and paste the information without doing an in-depth analysis but we will use our own words for our project. After that the teacher give us present about homework but the most of student in class not make it. so, she change to test listening and answer questions. The teacher gives students watch VDO about Victoria’s secret bra and answer questions. This activity makes me train listening skill but l can understand in some part. It makes me can know that how my listening skill.
Comment
l think that activity about listening skill should have every class because it makes me and my friends can train and develop listening skill.
Week 2 Thursday
Today, the teacher answers students’ doubt about our blog from her e-mail and suggest good things, good examples and good sources about blog and marketing project. Next, we test reading skill from sheets and discuss with my friends in my group and talk with classmate .This activity make me train reading and speaking skill. The detail in this sheet is the means of business and careers in business. Response of each person is difference. After that, a teacher teaches and explains about terms of business, principle marketing concepts and Maslow’s Hierarchical theory of motivation by lecture.
This lecture makes me understand and know that what is business, who is users and who is businessman. Besides, l can know the way of position in business or products such as price, value, image and other things . These things are importance for success in business because successful in business is loyalty of customers. Next, Maslow’s Hierarchical theory of motivation make me understand human’s need and these things is heart for develop products in business because if you don’t know customs’ need or marketing’s need, you cannot produce product that reply customs’ need.
This class make me understand business more than.
The homework for next class is reading handout 6 pages in M-learning.
Comment. l think that a teacher should have power point about detail of topic when you teach students because students can read after class
First week
Week 1 Tuesday
Today, the class in not study about details in this subject but it is introduce about a teacher and details in the class. This class makes me know a teacher’s name and see her personality in teaching. The most of activity is not serious but it is talking between a teacher and students. Besides, a teacher have pre-test for test skill about reading and writing in English and test understanding about business. This pre-test is evaluation about ability of students and it makes a teacher know good ways of teaching and appropriate with students. Each question in the pre- test is good because it can show my feeling and knowledge that I know and can ask questions that l doubt. Today l feel good and happy with this class.
Comment.
l think that the pre-test is good for students because it make them know about their ability and a teacher know students’ ability. Besides it makes a teacher know want of students and these thing make good understanding between a teacher and students. Moreover, everybody in this class happy.
Week 1 Thursday
The first activity is a teacher tells a response to pre-test and tell her feeling about response of students. This pre-test make a teacher know that what students’ goal, what is students’ need and how students’ English skill. Besides, she tell her feeling about response of students that she feel happy and super glad to hear different response of
students. Next activity, a teacher give course syllabus and she not explain the details but she tell us come back to read after class finish. After that a teacher have warm up question about business. The question is “When do you see the word “business”, what do you think about? Quickly write down words or ideas as they come to your mind”. Next, share my idea with classmate and find common response. The response is variety such as business is money, investment, communication, benefit and many things. This activity make me know that each person have different attitude about business.
The last activity is discourse products are my group member wearing or carrying today and tell number of products, number of brand name and no name products and reason for choose products. This activity is funny because it makes know that what my friends ware or carry products such as brand of bra. Today, homework is discourse about reason that member of my group decided to choose or buy bra and continued in next class.
Comment
l think that the activity can help me understand about lesson more than. Besides, it makes me not bore. So, should have activity in class.
Today, the class in not study about details in this subject but it is introduce about a teacher and details in the class. This class makes me know a teacher’s name and see her personality in teaching. The most of activity is not serious but it is talking between a teacher and students. Besides, a teacher have pre-test for test skill about reading and writing in English and test understanding about business. This pre-test is evaluation about ability of students and it makes a teacher know good ways of teaching and appropriate with students. Each question in the pre- test is good because it can show my feeling and knowledge that I know and can ask questions that l doubt. Today l feel good and happy with this class.
Comment.
l think that the pre-test is good for students because it make them know about their ability and a teacher know students’ ability. Besides it makes a teacher know want of students and these thing make good understanding between a teacher and students. Moreover, everybody in this class happy.
Week 1 Thursday
The first activity is a teacher tells a response to pre-test and tell her feeling about response of students. This pre-test make a teacher know that what students’ goal, what is students’ need and how students’ English skill. Besides, she tell her feeling about response of students that she feel happy and super glad to hear different response of
students. Next activity, a teacher give course syllabus and she not explain the details but she tell us come back to read after class finish. After that a teacher have warm up question about business. The question is “When do you see the word “business”, what do you think about? Quickly write down words or ideas as they come to your mind”. Next, share my idea with classmate and find common response. The response is variety such as business is money, investment, communication, benefit and many things. This activity make me know that each person have different attitude about business.
The last activity is discourse products are my group member wearing or carrying today and tell number of products, number of brand name and no name products and reason for choose products. This activity is funny because it makes know that what my friends ware or carry products such as brand of bra. Today, homework is discourse about reason that member of my group decided to choose or buy bra and continued in next class.
Comment
l think that the activity can help me understand about lesson more than. Besides, it makes me not bore. So, should have activity in class.
วันอาทิตย์ที่ 14 มิถุนายน พ.ศ. 2552
TUI AG is a Germany-based company engaged in the tourism and shipping sectors, focusing mainly on the markets of Central, Northern and Western Europe. TUI owns a network of travel agencies and tour operators, including airtours, Thomson, First Choice and TUI Deutschland. It also operates several airlines, including Corsairfly, Thomsonfly and First Choice Airways.
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