Strong positions in TUI is high proportion of exclusive and differentiated products and services, sold via a variety of sales channels including the internet, TUI offers its customers flexibility and choice and thus gains strong customer retention. Besides, TUI has other factors of purchasing for customers such as
Image
TUI is one of large tourism in the world and largest in the Europe so, the most of customer confide it because it provide good feel for them.
Servic
The key goal of TUI is satisfaction and loyalty of customers, so it is good service and the most of customers are interests and confide its services.
Price
TUI has a lot of partner and chain companies in worldwide such as airline hotel & resort, cruise and travel plc, so these thing made TUI has low- cost for trips and every one can use its services.
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