TUI is one of large in the world and company’s core activities are in the tourism business, focusing mainly on the market of Central, Northern and Western Europe. TUI use umbrella brand and can link to partner or chain companies such as TUI Travel, TUI hotels & resorts, TUI Airline, Cruises and others.
The most of customers in TUI are middle class to high class because expense for trip is low-cots and can travel around the world
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