fourth week

Fourth week : Tuesday
The first activity is a teacher teaches about product strategy. She clear explain and made me understand it more than. This activity made me know about component of products that is important to producer and consumer. Example, if you want to produce one product, you must to lean about these components. First should research consumers’ need, produce good image and packaging for appeal to consumers and good service while sailing and after sold. Because these things are important part for appeal to consumers for use it and come back use it in a long time. Beside, she told me that the most of goods not sell only physical but they sell image of products such as Harley Divison not sell only physical but they sell image about good experience for travel. Next, a teacher teaches about products management of Phillip Kotler who is professor of International Marketing. Products management have three levels, first level is create customer value and can tell that what does a consumer want? And can produce positioning of products such as price, quality, image, service, design and style. The important should better is better. Besides, she explained me about what is branding? Branding is promise between seller and consumers. This class made me understand about marketing more than and she told us about blog evaluation. Home work for this class is role play about interviewer and applicants and show next class
Thesday : Today l and classmate show the role play about interviewer and applicants. After that a teacher comment it and told about correct and the wrong things for improve it.